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|Session Name:||Steam in 2017: State of the Marketplace|
|Company Name(s):||Epic Games|
|Track / Format:||Business & Marketing|
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|Overview:||This session will talk through the significant changes that happened to Steam in 2017 and their effect on new games sales: the rise of China, the death of discoverability, the influx of low-quality titles, devs trying to outplay the algorithms, review bombing and other pleasant surprises. Also covered in this lecture are questions such as: who's #1: USA or China and what does that mean for YOUR game? How important is pricing and what are the best practices? Is free-to-play viable on Steam? Why does it seem so hard for successful indies to release a second game? This will be a data-heavy talk with graphs and numbers, so some knowledge of statistics is recommended.|