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|Session Name:||Social Media Influencers and Non-Traditional Marketing: Legal Pitfalls and Loopholes|
|Company Name(s):||Debevoise & Plimpton|
|Track / Format:||Business & Marketing|
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|Overview:||Done right, using social media influencers and other non-traditional marketing to promote your game can result in huge commercial success. Done wrong, it can result in government investigations, fines, and, in extreme instances, jail time. Will Bucher distills what he has learned through his legal work advising major companies on marketing compliance to provide a brief and accessible overview of what the potential pitfalls are and some strategies for avoiding them. Topics include what marketing activities you can engage in without disclaimers, how to phrase disclaimers when you engage in marketing that requires them, and what to do if you or an influencer mistakenly forgets to include a legally required disclaimer.|