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Session Name Beta vs Soft Launch in Mobile Games
Speaker(s) Mladen Dulanovic
Company Name(s) Nordeus
Track / Format Business & Marketing
Overview The phases in which your game first finds its way into the hands of your players are an intense period when you learn whether your game can make it and find its place on the charts. One of those phases is the soft launch. In the F2P mobile gaming industry, it has become a very familiar concept. This session will go a step back and talk about the beta program which is something not many mobile games are organizing. Using Nordeus' 'Spellsouls: Duel of Legends' as a case study, this talk will explain the processes of both beta and soft launch. It will highlight the differences between those and results that followed. Those differences can sometimes be, as in Nordeus' case, huge and somewhat unexpected. That means a lot of learnings. So join this talk as Nordeus shares their learning points which can help you be more effective in launching your next game.

GDC 2018

Mladen Dulanovic

Nordeus

free content

Business & Marketing

Business & Marketing

Production & Team Management

Production


UBM Tech