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|Session Name:||What Successful Product Managers Do Differently in Free-to-Play Games|
|Company Name(s):||Rovio Entertainment|
|Track / Format:||Business & Marketing|
|Overview:||The role of a product manager in free-to-play mobile games varies, sometimes drastically, from one organization and development phase to another. Sometimes product managers are expected to be highly analytical business communicators, while at other times product managers are expected to come up with creative solutions and think outside the box. In this talk, the founder of the Deconstructor of Fun blog deconstructs the role of product managers in free-to-play games highlighting, through real-life examples, the five key areas successful product managers do differently than their peers.|