The producer sits at the heart of any project. The specifics of the role is different each time but in all cases they are entrusted to steer the ship and they know more than anyone about what on earth is going on. They are the conduit between all of the different teams, stake holders and relationships. They are the person that needs to manage all of those factions for a project to be produced and it is an art form in itself. In this 2 part session you will get to hear about and discuss techniques and tips for working as a producer; managing up (publishers, execs, clients and bosses) and managing down (internal teams, external dev teams. outsourcers and services). Brynley Gibson and Sitara Shefta will discuss how you can build an adaptive framework that is right for your situation as no two projects are the same. Using real life examples based on multiple projects of different sizes and needs, this session will compress and share years of experience into practical ideas and best practice techniques.Brynley and Sitara will touch on the different aspects of the producers role: the creative, the project management, the negotiator and the councilor, and how those different hats can be best utilized when managing in different directions. The session will be split into two parts. In the first half, Brynley and Sitara will discuss best practices for managing up and managing down. The second half of the session will be run as a workshop, in which attendees will have an opportunity to detail a production problem on their project, which they will then discuss in groups and offer solutions/advice.