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Session Name: Mastering XR for Automotive
Speaker(s): Chris O'Connor
Company Name(s): ZeroLight
Track / Format: Innovation
Overview: This session will take an in depth look into the design, development and challenges encountered in the creation ofvarious automotive XR experiences, including VR and AR projects for international brands like BMW, Porsche, Toyota, Nissan, Audi and Pagani. It will give an understanding of how such enterprise visualization solutions have been able to succeed while integrating perfectly with the client's brand activities and retail infrastructure.

XRDC 2018

Chris O'Connor


free content


Virtual / Augmented Reality