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The Number One Educational Resource for the Game Industry

Session Name: 10 Post Launch CRM Strategies You Need to Know to Maximize Revenues (Presented by deltaDNA)
Speaker(s): Mark Robinson, Isaac Roseboom
Company Name(s): deltaDNA, deltaDNA
Track / Format: Monetization

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Overview: Your game is launched but don't sit back and relax. What do you need to do next to maximize game revenue?nnF2P games are becoming increasingly polished at launch, although time in beta is always tight and a compromise and it is difficult to test all aspects of the game mechanics in soft launch.nnTherefore, in order to maximize engagement and monetization, it is vital to have strong strategies as you move from beta into live ops, to ensure your game has longevity and profitability.

GDC 2018

Mark Robinson


Isaac Roseboom


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