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|Session Name:||'Slay the Spire': Success through Marketability|
|Company Name(s):||Mega Crit Games|
|Track / Format:||Independent Games Summit|
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|Overview:||Mega Crit released a rogue-like deck-building game, 'Slay the Spire' into Steam Early Access on November 14, 2017. After a 14 month Early Access period of weekly updates, the game left Early Access on January 23, 2019, and has become one of the top-selling indie games of 2018. But unlike other titles, 'Slay the Spire' didn't sell well in the beginning, due to a low social media presence and lack of press coverage.This talk shares the process and thoughts on adding value to a game, building a community, and how various decisions factored into making 'Slay the Spire' one of the top selling indie games of 2018. The Mega Crit team thinks the game grew because of the weekly patching, community building, internationalization, compatibility, and design decisions that maximized availability to players and this talk will explain how it all came together to make 'Slay the Spire' what it is today.|