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|Session Name:||Build Your Own Fan Club: How to Use Your Email List|
|Company Name(s):||Return To Adventure Mountain, LLC|
|Track / Format:||Independent Games Summit|
|Overview:||A well-run email list can be 10 times more effective than Twitter and 5 times more effective than Facebook. In thisndetailed and very practical talk, Chris Zukowski will teach you the techniques needed to get players to join your mailing list, boost your open rates, and turn new players into super fans.|