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Session Name:

Building "SAM" the First AI Chatbot for Players


When a small team inside the Ubisoft Club online service decided to create a prototype for an AI chatbot dedicated to video games, they didn't imagine the adventure they just started. This talk explores the 9 months of development of the first Personal Gaming Assistant: "SAM", from the early prototype to the worldwide release of the BETA version and the collaboration with game teams like 'Rainbow 6: Siege' and 'Assassin's Creed: Odyssey'. The talk will focus on key lessons from the development team and the discoveries that were made from building an AI "for gamers, by gamers", which is radically different from traditional home assistants like Siri or Amazon's Alexa. It will also explore the future of the project and how an "open-dev" philosophy brings community and users at the center of major development decisions.

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  • GDC 2019
  • Charles Huteau
  • Ubisoft Barcelona
  • free content
  • Design
  • Design