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|Session Name:||Community First: Proven Success in 'Covet Fashion'|
|Company Name(s):||Glu Mobile|
|Track / Format:||Business & Marketing|
|Overview:||In this session, Sarah Fuchs will present her experience as General Manager of the #1 fashion game, 'Covet Fashion'. Sarah will share her insights into how the platform has transcended play time, facilitates female empowerment and ultimately keeps players coming back. Attendees walk away with tips and tricks to manage a thriving community, the lessons learned along the way, and what it takes to up level-up a mobile game into an industry sweeping platform with a purpose.|