| Session Name: | Esports Day: Internationalizing Esports: How to Engage Players Across the World |
| Speaker(s): | Walter Padilla, Pablo Montero |
| Company Name(s): | Intersport, Twitch |
| Track / Format: | Business & Marketing |
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| Overview: | This joint session presented by Walter Padilla (Director of Esports, Intersport) and Pablo Montero (Partnerships Associate, Twitch) will consist of two 30-minute talks.Pablo Montero will speak on the internationalization of esports through competitive gaming leagues and content creation, how they foment the growth of a game's player base and diversify the competitive landscape. This will be done by analyzing cases such as 'Overwatch' League, DBFZ World Tour, Play! 'Pokmon' leagues (among others) and discussing pain points that must be tackled to achieve international growth for games, leagues and players all across the globe.Walter Padilla will provide an in-depth look into the Latin American esports community, touching on tips for helping these players feel included in an international esport, breakdowns on current active circuits in the region and their approach to the market, platform preferences, and strategies for recruiting prominent community figures to engage their local audiences. |
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