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|Session Name:||10 Rules to Build the Next Great Esport Game|
|Company Name(s):||Amazon Games|
|Track / Format:||Business & Marketing|
|Overview:||Ilja Rotelli has spent the last 25+ years in competitive gaming, originally as a pro player and soon after as esport and community head at Wizards of the Coast, Blizzard Entertainment and Riot Games. In the past 10 years he focused on changing the role of game publishers in esports from defensive IP holders to active promoters, creating the World Championship Series for 'StarCraft II', and developing college and grass-roots play for 'League of Legends'. This talk is an anthology of the lessons learned in competitive experience design, from the early days of tabletop card tournaments to the modern video game stages, to inspire the next generation of esport titles.|