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Session Name:

Fair Play Summit: Making a Healthy Social Impact in Commercial Games


This talk is intended to examine social impact initiatives in commercial/mainstream games, which can enable a large number of players to work together toward global solutions. We will share measurable results on business impact, supportive feedback from players, and learnings from several companies and games, such as Subway Surfers. Topics include character diversity, "greenifying" environments, inspiring the community, and best practices for incorporating such initiatives in a game as well as in the studio. We will also discuss hidden factors to consider, especially when balancing the brand and community against potentially didactic content. Overall, this talk should inspire you and your community, workplace, etc. to leave a positive footprint.

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  • GDC 2020
  • Jennifer Estaris
  • Sybo Games
  • free content
  • Fair Play Summit
  • Advocacy