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|Session Name:||What to Write So People Buy: Selling Your Game Without Feeling Sleazy|
|Company Name(s):||Return To Adventure Mountain|
|Track / Format:||Business & Marketing|
|Overview:||You know how to write hours of character dialog, hundreds of pages of lore and world-building, but are coming up blank when it is time to write about your game on your Steam page. Why is it that everything you write comes off sounding like something a used car salesman would say? It is ok and totally understandable. In this talk, Chris Zukowski will teach you the basics of Copywriting in a way that doesn't feel sleazy.|