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The Number One Educational Resource for the Game Industry

Session Name: What to Write So People Buy: Selling Your Game Without Feeling Sleazy
Speaker(s): Chris Zukowski
Company Name(s): Return To Adventure Mountain
Track / Format: Business & Marketing

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Overview: You know how to write hours of character dialog, hundreds of pages of lore and world-building, but are coming up blank when it is time to write about your game on your Steam page. Why is it that everything you write comes off sounding like something a used car salesman would say? It is ok and totally understandable. In this talk, Chris Zukowski will teach you the basics of Copywriting in a way that doesn't feel sleazy.

GDC 2020

Chris Zukowski

Return To Adventure Mountain

free content

Business & Marketing

Business & Marketing