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Session Name:

What to Write So People Buy: Selling Your Game Without Feeling Sleazy


You know how to write hours of character dialog, hundreds of pages of lore and world-building, but are coming up blank when it is time to write about your game on your Steam page. Why is it that everything you write comes off sounding like something a used car salesman would say? It is ok and totally understandable. In this talk, Chris Zukowski will teach you the basics of Copywriting in a way that doesn't feel sleazy.

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  • GDC 2020
  • Chris Zukowski
  • Return To Adventure Mountain
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  • Business & Marketing