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Session Name: Making Your Game Influencer Ready: A Marketing Wishlist for Developers
Speaker(s): David Ortiz Lapaz
Company Name(s): ICO Partners
Track / Format: Business & Marketing
Overview: Influencer Marketing is evolving and becoming more professional. Content creators are becoming celebrities, filling stadiums and wielding the power to help games explode in popularity. More than ever, learning how to best work with them is on your interest and is becoming more and more complex. nnAs a game marketeer you may want to integrate content creators as part of your game strategy, but you're not exactly sure what will make the most impact, and when you do, maybe the development of the game is so far ahead that you find it hard to build the tools you need. nnThis talk will teach you new and existing methods of making your game content-creator-ready. Drawing from his experience managing world-class content creators, David will share the tools marketing teams need to establish long-lasting bridges with content creators. He will also discuss the best ways of making sure they are ready in time to make the most impact.

GDC 2020

David Ortiz Lapaz

ICO Partners

free content

Business & Marketing

Business & Marketing