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|Session Name:||Aesthetic Driven Development: Choosing Your Art Before Making a Game|
|Company Name(s):||Coldwild Games|
|Track / Format:||Business & Marketing|
|Overview:||In October 2018, Coldwild Games team has started posting self-made pixel art images on twitter. On July 30, 2019, they have released their most popular game so far, Merchant of the Skies. Learn how the team used the power of twitter to do the market research and design the game around the style that audiences liked before they even saw the actual gameplay.This session will show the art selection procedure and teach how one can repeat something like this by finding the right style and then organically growing the fanbase/wishlists through social media posts.|