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Session Name: 'Clash of Clans': Bigger, Better, Battle Pass
Speaker(s): Eino Joas
Company Name(s): Supercell
Track / Format: Design
Overview: 'Clash of Clans' is a hit-game developed by Supercell, released in 2012 and has since launch accrued over 2 billion installs. Last year, the game made headlines for hitting record revenues after over seven years of development. While implementing a Battle Pass into the game was a pivotal milestone, there's more to the story. This talk focuses on the two-year journey from 2017 to 2019 and sheds light on what changes were introduced into the game, why they were introduced and how they ultimately led to success.

GDC 2020

Eino Joas

Supercell

free content

Design

Design