| Session Name: | 'Clash of Clans': Bigger, Better, Battle Pass |
| Speaker(s): | Eino Joas |
| Company Name(s): | Supercell |
| Track / Format: | Design |
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| Overview: | 'Clash of Clans' is a hit-game developed by Supercell, released in 2012 and has since launch accrued over 2 billion installs. Last year, the game made headlines for hitting record revenues after over seven years of development. While implementing a Battle Pass into the game was a pivotal milestone, there's more to the story. This talk focuses on the two-year journey from 2017 to 2019 and sheds light on what changes were introduced into the game, why they were introduced and how they ultimately led to success. |
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