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|Session Name:||Free to Play Summit: How to Win Players' Hearts by Personalized Recommendations in the Game 'UNO!'|
|Speaker(s):||Zixiao Kang, Tiange Yang|
|Company Name(s):||NetEase, NetEase|
|Track / Format:||Free to Play Summit|
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|Overview:||The NetEase ThunderFire UX (Leihuo UX) team helps game UNO! carry out the landing of recommendation strategies in many countries and regions, and provides comprehensive data services. They share how personalized recommendations can be used in areas such as game modes and in-game item purchases to make players feel understood by the game, which could improve players' game experience and payment performance in turn. The talk covers how to use item pack recommendations to deal with different kinds of players, and how A/B testing is used to evaluate the recommendation strategies in UNO!.|