|Free to Play Summit: IDFA's Gone Away: Will Free-to-Play be Okay?
|Prajwal Barthur, Matt Brown, Alon Golan, Ethan Levy, Maggie Mesa
|inMobi, Kongregate, Fyber, N3TWORK, Chartboost
|Track / Format:
|Free to Play Summit
Did you know free users get access to 30% of content from the last 2 years?
|With the roll out of iOS 14.5, IDFA - a foundational cornerstone of the mobile game ecosystem - has in large part disappeared from the iOS platform. This has affected game developers who make a large portion of their revenue from in-game advertising, developers and publishers who use performance marketing to profitably grow their audiences, and the advertising networks who match buyers and sellers to fill all those advertising impressions. This panel brings together all of these perspectives to discuss what we've learned so far since the roll out of iOS 14.5, how we are adapting, and what the future of performance marketing and in-game advertising look like as more and more players choose to opt-out of ad personalization and tracking.