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|Session Name:||Free to Play Summit: The Year in Mobile Free-to-Play Games|
|Speaker(s):||Juan Gril, Steven Meretzky, Dave Rohrl|
|Company Name(s):||Game Tapas, Independent, Mobile Game Doctor, LLC|
|Track / Format:||Free to Play Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||The free-to-play mobile game market has continued to mature, with games remaining longer on the top-grossing charts, and fewer new genres (or genre-hybrids) appearing, making it harder and harder for new companies and small companies to break into the market. Where are the challenges and the opportunities in F2P mobile today? In their long-running annual analysis, Dave Rohrl, Steve Meretzky, and Juan Gril look at the year in F2P mobile and identify the interesting development and key trends that can help you to compete in this environment.|