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Session Name:

Free to Play Summit: Diagnosing, Fixing and Preventing Issues in Free-to-Play Economies

Overview:

To keep players hooked for years, free-to-play games need a constant flow of liveops, events, offers and new content.nOften, this ends up making a mess out of the game economy: it breaks the flow of resources, makes some rewards superfluous and makes the early game noncoherent for the player that's just starting. This ultimately means that the game becomes harder to maintain and monetize, and less fun.nnThis session will tech you how to become game economy doctors in free-to-play mobile games, focusing on three specific points in time:nBefore the launch -- How to design an ingame economy so that it doesn't break later?nWhen the game is live -- How to keep it healthy?nWhat if everything fails -- How to fix a broken economy?

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