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|Session Name:||The Defining Themes of the Modern Console Market|
|Track / Format:||Career & Studio Development|
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|Overview:||Omdia's principal games analyst Steve Bailey provides insight into the themes that define the modern console market, by looking at both the outgoing and incoming generations of hardware. Eight themes will be tackled, a number supported by market data:nn For the incoming generation, Steve will look the sales cycle for consoles, the growing importance of ecosystems for balancing content, service and hardware, plus the key battlegrounds of USA, Europe and Japannn For the outgoing generation, coverage includes digital hardware, the rise and fall of Mixer, hybrid business models, and the increasing importance of making effective use of back catalogues|