| Session Name: | Independent Games Summit: Inclusive Marketing for Indies |
| Speaker(s): | Melissa Chaplin |
| Company Name(s): | Robot Teddy |
| Track / Format: | Independent Games Summit |
| Overview: | The modern world of games communications and community management can be intimidating, especially for indie studios finding their way in a crowded market. With a PhD in Intercultural Communication and Intersectional Feminism, Game If You Are Head of Client Strategy Melissa Chaplin walks through how you can ensure your messaging is inclusive. This talk covers the concepts of intersectionality and inclusivity, and contextualises them within the world of indie games marketing. Melissa illustrates the necessity for all studios to familiarise themselves with these concepts, and embed them within their practice. Focusing on the three pillars of community, content, and communications, Melissa gives workable examples you can apply to your own everyday practice. |
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