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The Number One Educational Resource for the Game Industry

Session Name:

Community Management Summit: Play With Your Audience: Enhancing Your Social Strategy Through Theater

Overview:

What is a brand voice if not a character created to market your game? Believe it or not, social media management and acting have more in common than one would think. In this talk, attendees will learn how to incorporate techniques used by performers to better connect with their communities and organically improve brand awareness for the accounts they work on. This more playful approach to communications aims to provide a perspective that makes content as fun for players to enjoy as it is for social media managers to create.

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