The Number One Educational Resource for the Game Industry
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Overview:
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Mike Laidlaw has had the rare opportunity to work on intellectual properties developed in-house for his entire career, starting with Jade Empire and contributing to both Mass Effect and Dragon Age, before starting yet another new IP project as the Chief Creative Officer at Yellow Brick Games. Benefit from two decades of experience in a talk that breaks down strategies for developing an enduring new intellectual property, documenting your brave new world in a way that's simple, palatable, and readable by both your team and partners, and thoughts on what to prepare for making the jump to transmedia properties such as comics, tabletop games, and video.
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