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|Session Name:||The Developers' Guide To Leveling Up Your In-Game Ad Monetization (Presented by Anzu.io)|
|Track / Format:||Business & Marketing|
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|Overview:||In-game ads are not new but they are leveling up, as more gamers and developers are welcoming brands into their gaming experience. Anzu's proprietary research shows that 7 in 10 gamers are positive or neutral toward in-game advertising, proving that in-game ads are not only respected by gamers they are also expected.Anzu, the world's most advanced in-game advertising solution, will showcase how developers can get the most out of in-game ad placements in their games, share top tips on implementing them into the game's design in clever and creative ways, and highlight some of the key benefits of this monetization strategy as a sustainable source of revenue.As a company working with top publishers including Ubisoft, Mytona, and Saber Interactive, Anzu will feature success stories from its gaming clients to reveal how studios use intrinsic in-game ads to enhance their revenues while preserving the gameplay experience.|