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The Number One Educational Resource for the Game Industry

Session Name: 'Wordle': One Year Later
Speaker(s): Zoe Bell
Company Name(s): New York Times
Track / Format: Business & Marketing

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Overview: Wordle is the rare zeitgeist game to get acquired and continue to grow. Go behind the scenes with Zoe Bell, Executive Producer of New York Times Games as she describes the three key tenets of the team's development philosophy around Wordle: First do no harm; Add player value; and Buy a game you love and treat it like you built it. This talk will cover the initial acquisition, the transition, the push to put Wordle on all the New York Times surfaces, and how a non-subscription game ended up growing the Times' subscription business.

Game Developers Conference 2023

Zoe Bell

New York Times

free content

Business & Marketing

Business & Marketing

Production & Team Leadership