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|Session Name:||'Wordle': One Year Later|
|Company Name(s):||New York Times|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Wordle is the rare zeitgeist game to get acquired and continue to grow. Go behind the scenes with Zoe Bell, Executive Producer of New York Times Games as she describes the three key tenets of the team's development philosophy around Wordle: First do no harm; Add player value; and Buy a game you love and treat it like you built it. This talk will cover the initial acquisition, the transition, the push to put Wordle on all the New York Times surfaces, and how a non-subscription game ended up growing the Times' subscription business.|