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Session Name:

Intuition vs. Metrics: The Big Debate


With social games taking a prominent position in the industry, there's been a lot of controversy recently about their metrics-driven approach to design and development. Some people curse this as a soulless approach that turns games into hamster wheels, while others herald it as a new era where design is not based on personal taste but rather on hard, real-time data about everything that players are doing. Who's right and who's wrong - and is the matter really this black and white? This lecture will take this controversial subject by the neck and leave no stone unturned.

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  • GDC China 2010
  • Andrew Mo
  • Playfish China
  • free content
  • Social Network Games
  • Other