The Number One Educational Resource for the Game Industry
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Overview:
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In this session, Zheng Lei, head of Tencent's Minor Protection System, shares how the innovative "Gift-for-Good" model builds an ecological bridge connecting player goodwill with youth development needs. The "Campus Tech Festival" with League of Legends, he demonstrates how to seamlessly integrate philanthropic elements into gameplay. The talk delves into three core design philosophies: respecting players, establishing feedback loops, and online-offline integration, showcasing how over 40 million players across 70+ games have created tangible impact through STEM education and sports initiatives over five years. This provides the industry with replicable pathways for creating shared value.
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