The Number One Educational Resource for the Game Industry
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Overview:
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Public media has a long history of using storytelling to educate, inform, and build community. Now it's embracing games as a platform for lifelong learning and play. This session explores how PBS stations and national partners are creating games across generations - from early literacy games to civics-based experiences for teens and adults. Nearly 30% of U.S. gamers are over age 50, a group that aligns closely with public media's core audience and remains largely underserved in the commercial gaming space. With a trusted brand, educational mission, and community reach, public media is uniquely positioned to design accessible, values-driven games for all ages. Through case studies and conversation, this session explores how public media can expand its impact by meeting audiences where they play.
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