|Session Name||Hollywood IPs - Chance and Opportunity for Browser Games|
|Company Name(s)||Bigpoint GmbH|
|Track / Format||Business & Marketing|
Blockbuster IPs already have a wide audience, a loyal fan base and a strong brand. Philip Reisberger will talk in detail about the development of a franchise that brings the glamour of Hollywood and its value into the world of games. This session will illuminate the creative vision, development process, and launch of Battlestar Galactica Online and will address the key challenges of translating a successful TV brand into an online experience. Philip Reisberger will also answer the question on how to design a game for an international audience and give an overview over the viral effect that profited the game.