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Session Name Lessons Learnt in Successfully Marketing Games on PSN/XBLA/PC Digital
Speaker(s) James Brooksby
Company Name(s) Doublesix Games
Track / Format Business & Marketing

doublesix has released multiple titles on PSN, XBLA and iPhone over the last two years. The session will cover the studios experiences of marketing its titles, what has worked and what hasn't. Using Burn Zombie Burn as a case study, a game which is neither a slam dunk high reviewing game, nor a game with a massive budget, the speaker will discuss how it is very successful and use REAL sales facts and figures to illustrate how any team can do the same. The session will primarily draw on experiences from Burn Zombie Burn PSN/PC but also refer to South Park XBLA for Microsoft, Top Gun PSN/PC for Paramount, Babeorella for iPhone and the upcoming Who Wants to Be a Millionaire: Special Editions on XBLA/PSN/PC/iPhone.

GDC Europe 2011

James Brooksby

Doublesix Games

free content

Business & Marketing

Business & Marketing

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