|Session Name||Building Premium Online Games for the New Games Era|
|Company Name(s)||Trion Worlds|
|Track / Format||Business & Marketing|
Once in a while, a paradigm shift in technology, combined with the right creative vision can light up rich entertainment experiences that change the world forever. The ability today to create live, dynamic worlds, immersive multiplayer experiences is enabling a new wave and category of games. Trion has toiled for years to build a modern games platform, from the ground up to unlock creativity and create game experiences that were never before possible. In its first game Rift, launched with massive excitement and interest earlier this year, Trion explored the classic MMORPG genre to fine tune innovations and bring alive a dynamic world. Next the company will introduce a massively multiplayer RTS (End of Nations) on the platform, bringing an expansive strategy game to a new level. And after that, Trion will deliver a shooter MMO (Defiance) which will be a live world, co-developed with a TV show for the Syfy channel, and sharing impact of the players' actions between screens. None of this would be possible without the backbone of a sophisticated technology platform, and combined with bold interactive visionaries of our time. Lars Buttler will deliver a speech that will describe the journey of one company but share inspiration with all game makers to push the boundaries of technology and unlock the creative potential of the new era of games.