|Session Name||From Console to Facebook: Blue Fang Games and the Big Pivot|
|Company Name(s)||Blue Fang Games|
|Track / Format||Business & Marketing|
Blue Fang Games was founded in 1998 and until recently was best known for creating the Zoo Tycoon franchise for Microsoft (8M units sold to date). In 2009, while still finishing (what would be) their last console title, they were observing the dramatic changes taking place in the industry (to publishers, platforms and distribution) and how social gaming on Facebook was really becoming the best platform to reach the casual audience that Blue Fang had always considered its mainstay. So in late 2009, they made the decision to completely re-make Blue Fang into a social game developer, and started building...