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Session Name The (Re)Emergence of Traditional Casual on Social Networks
Speaker(s) Ken Murphy
Company Name(s) RealNetworks/GameHouse
Track / Format Business and Marketing
Overview

Tried and true casual game mechanics are the rising stars of social gaming. But why did it take more than two years for popular genres like Match 3 and Bubble Poppers to take hold on Facebook? And how long will they thrive on social platforms? Through case studies and analysis of historical growth trends, this session will explore the key factors that slowed adoption of traditional casual games on Facebook, discuss how new social and monetization models have emerged, and offer predictions on the long term business opportunities for these games on Facebook and other social platforms.

GDC Online 2011

Ken Murphy

RealNetworks/GameHouse

free content

Business and Marketing

Business & Marketing


UBM Tech