You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Finding Ways to Create Joy: The Quest for New IP
Speaker(s) Vijay Thakkar
Company Name(s) Zynga
Track / Format Production
Overview Simply put, new IP development is hard. In an industry where execution only can have significant risk, searching for new IP is often deemed unfeasible. Zynga With Friends has fully embraced the challenge of new IP development and has experimented with a variety of techniques for developing new IP. Technical Director Vijay Thakkar will take attendees through some of those experiments, identifying particular successes and failures, and will give attendees a view into some new ideas for IP development the studio is exploring next!

GDC Online 2012

Vijay Thakkar

Zynga

free content

Production

Production


UBM Tech