|Session Name||Guerrilla Marketing: Games PR with Little Money, Much Insanity and Maximum Impact|
|Company Name(s)||ICO Partners|
|Track / Format||Business, Marketing and Management|
With hundreds of games released each day, just making a good game in 2016 is not enough anymore. Guerrilla marketing is a relatively untouched field, which can give games a strong PR boost using only a small budget and acting outside of the regular press cycle.
This talk explains the concept of Guerrilla marketing, shows best and worst practice examples, and shares data from PR stunts and their effect on media coverage and sales. The final part of the talk deals with the question of what it takes to come up with and pull off a successful PR stunt.