You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

Servicing a Game With Feature Driven DLC

Overview:

David Burrows, former PSN Technical Director of SCEE North West Studio Group, will share his insights on matching post-launch content with the changing player audience. Moving from product based titles to service based ones involves understanding the adoption life cycle, the adoption process and answering questions such as: What features should be in the initial launch and then in the subsequent releases? He'll reference academia such as: the Kano Model, proposed by Professor Noriaki Kano in the 80s, which matches product development and customer satisfaction and the Technology Adoption Life Cycle, developed by Iowa State College in the 50s. Using these models to show how a game service should change over time and how the initial release should be distinct from a mature service.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2010
  • Dave Burrows
  • Big Boffins
  • free content
  • Business and Management
  • Business & Marketing