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Session Name: Marketing in a Digitally Distributed World: What to Do When the Old Bag of Tricks Won't Work Anymore
Speaker(s): Clive Downie
Company Name(s): ngmoco:)
Track / Format: Business and Management
Overview: The role of marketers is changing. Creating major awareness & demand for a game is no longer the sole focal point for a marketer in the digitally distributed world. Understanding the consumer is still a foundation. But where does it go from there in a world with no walls populated by rapidly changing target markets powered by their ability to wield information over personal broadcast channels, make & break trends in a day and consume quality for free in volume? How can marketing make a difference rather than be a legacy skill that's buried?

GDC 2010

Clive Downie

ngmoco:)

free content

Business and Management

Business & Marketing