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Session Name:

Learning from MYTOWN: Maintaining a Game Post-Launch with 8 Employees, Not 800


The presentation covers the three most important steps to maintaining and building upon a social game after it launches. The three steps are Build, Test, and Market. Build covers how to build a game backwards and avoid bad features, be goal- oriented, and create an efficient system. Test covers creating an Alpha system that utilizes the players, setting up a solid line of communication with the players, leveraging and utilizing the players, and staying responsive. Market covers internally marketing to existing players, and how to properly make players aware of new features so they aren't wasted.

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  • GDC Online 2010
  • Jason Moore
  • Broken Bulb Studios
  • free content
  • Live
  • Social / Online Games