This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Learning from MYTOWN: Maintaining a Game Post-Launch with 8 Employees, Not 800|
|Company Name(s):||Broken Bulb Studios|
|Track / Format:||Live|
|Overview:||The presentation covers the three most important steps to maintaining and building upon a social game after it launches. The three steps are Build, Test, and Market. Build covers how to build a game backwards and avoid bad features, be goal- oriented, and create an efficient system. Test covers creating an Alpha system that utilizes the players, setting up a solid line of communication with the players, leveraging and utilizing the players, and staying responsive. Market covers internally marketing to existing players, and how to properly make players aware of new features so they aren't wasted.|