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Session Name:

Going Viral and Going Big on Facebook


David Stewart, senior director of product at Playdom, discusses how the company drives traffic to its social games in a space that measures success in the millions of daily active users. Topics covered include paid acquisition and cross promotional and viral growth strategies. We'll do a deep dive on virality - how to move beyond spam to make communications relevant, how to navigate and leverage Facebook's ever-changing communication channels, and the underlying math and theory that make virals work.

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  • GDC Online 2010
  • David Stewart
  • Playdom
  • free content
  • Live
  • Social / Online Games