|Going Viral and Going Big on Facebook
|Track / Format:
Did you know free users get access to 30% of content from the last 2 years?
|David Stewart, senior director of product at Playdom, discusses how the company drives traffic to its social games in a space that measures success in the millions of daily active users. Topics covered include paid acquisition and cross promotional and viral growth strategies. We'll do a deep dive on virality - how to move beyond spam to make communications relevant, how to navigate and leverage Facebook's ever-changing communication channels, and the underlying math and theory that make virals work.