| Session Name: | Going Viral and Going Big on Facebook |
| Speaker(s): | David Stewart |
| Company Name(s): | Playdom |
| Track / Format: | Live |
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| Overview: | David Stewart, senior director of product at Playdom, discusses how the company drives traffic to its social games in a space that measures success in the millions of daily active users. Topics covered include paid acquisition and cross promotional and viral growth strategies. We'll do a deep dive on virality - how to move beyond spam to make communications relevant, how to navigate and leverage Facebook's ever-changing communication channels, and the underlying math and theory that make virals work. |
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