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|Session Name:||Using Data & Metrics to Optimize Alt Revenue for Your Game|
|Company Name(s):||Peanut Labs|
|Track / Format:||Live|
|Overview:||Social gaming in 2010 is a multi-billion dollar industry. Leveraging his experience developing alternate revenue streams for social gaming applications, Ali will speak on growth trends in monetizing social gaming and address evolution in the industry. This session explores the promise of next generation models of monetization by sharing aggregate user and early return data exclusive to GDC attendees to discuss how well truly targeted monetization encourages virality and user retention. Ali will address how monetization companies may further increase transparency, deepen user engagement and promote responsible partnership. Ali will also provide user data as insight into what sustainable long-term trends might look like for the social gaming ecosystem.|