| Session Name: | Building a Successful Business After Launch through Rapid Iteration |
| Speaker(s): | Brett Durrett |
| Company Name(s): | IMVU |
| Track / Format: | Live |
| Overview: | Online games, social applications and virtual worlds dont stop development after launch. Understanding customer behavior and iterating on your product is critical to growing your business, so achieving a process that decreases this iteration time greatly improves your chance of success. By creating systems that utilize A/B testing, instant customer metrics and a sophisticated deployment process IMVU is able to shorten this iteration loop and deploy new software to production up to 50 times per day. This session demonstrates real-world examples of these systems and explains a process for deploying them, even after launch. |
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