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|Session Name:||Yin & Yang of Live Community Management|
|Track / Format:||Live|
|Overview:||Marianne Borenstein, VP of Platform Relations & Customer Experience at Playdom, will share key insights based on this year's experiences, including top community management issues and how intuition can fail you. What does games as a live service mean for game services? How do you create a powerful communication loop with players? How should the voice of the player shape product decisions? Marianne will share best practices and lessons learned from the Playdom family of games.|