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|Session Name:||Strategies for Successfully Running an MMO from Launch and Beyond|
|Speaker(s):||Jeff Hickman, Lorin Jameson, Min Kim, Nathan Richardsson, Jeffrey Steefel, Rich Vogel|
|Company Name(s):||EA Mythic, Sony Online Entertainment, Nexon America Inc., CCP, Turbine, Inc, BioWare|
|Track / Format:||Production|
|Overview:||Launching MMOs is hard enough, much less keeping them viable after their first year. Acquisition and retention are the two most important levers that are used to keep an online game alive and viable. This panel will discuss strategies that help move these two levers. On the panel are people who have been running MMOs for more than five years. What are their secrets to successfully running and maintaining these MMOs for so long?|