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|Session Name:||From Subscription to Microtransaction: Bringing HEROES KINGDOMS to the East|
|Speaker(s):||Peeyush Gulati, Samson Mow|
|Company Name(s):||Ubisoft, Ubisoft|
|Track / Format:||Business & Marketing|
|Overview:||Samson Mow and Peeyush Gulati, the producer and lead programmer of MIGHT AND MAGIC: HEROES KINGDOMS ASIA, speak on the evolution of HEROES KINGDOMS from a subscription-based game to a micro-transaction free to play model. Learn about the challenges and approaches taken to successfully bring a western game to market in Asia. Key topics include monetization philosophies, game intelligence, anti-cheating and anti-farming measures, and best practices for selecting and working with operators.|