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The Number One Educational Resource for the Game Industry

Session Name: From Subscription to Microtransaction: Bringing HEROES KINGDOMS to the East
Speaker(s): Peeyush Gulati, Samson Mow
Company Name(s): Ubisoft, Ubisoft
Track / Format: Business & Marketing

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Overview: Samson Mow and Peeyush Gulati, the producer and lead programmer of MIGHT AND MAGIC: HEROES KINGDOMS ASIA, speak on the evolution of HEROES KINGDOMS from a subscription-based game to a micro-transaction free to play model. Learn about the challenges and approaches taken to successfully bring a western game to market in Asia. Key topics include monetization philosophies, game intelligence, anti-cheating and anti-farming measures, and best practices for selecting and working with operators.

GDC Online 2010

Peeyush Gulati


Samson Mow


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Business & Marketing

Business & Marketing