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|Session Name:||The Global Phenomenon of Social Games: How to Monetize the Global Audience|
|Track / Format:||Social Network Games|
|Overview:||With over 500 million registered users, Facebook is the worlds most successful social networking site, and it continues to grow rapidly in different countries. Its success has led to the emergence of other social networks and new, increasingly engaging social games. Making a successful Facebook game is a challenge for developers, as the market is crowded and successful games will quickly spawn a number of similar games and imitations. Within two short years, 6waves has become the largest independent publisher of Facebook games, with a network of over 50 million monthly active users. In his speech, Mr. Arthur Chow, Chief Operating Officer of 6waves, will describe some of their global success stories with Facebook games and their developers, including My Fishbowl (China), Kingdoms of Camelot (America) and Resort World (Russia). Mr. Chow will demonstrate how 6wavess comprehensive services, including distribution, localization and monetization, helps developers to maximize the significant opportunities in the increasingly competitive Facebook market.|