Cute animals, fashion or celebrities, are these really the makers when designing games for girls? And, for the boys, just add cool cars, epic explosions or biting bullets? Spil Games’ head of game design, Kim Verbon, and creative director, Peter Hofstede share their experiences in designing games for the youth market. Looking back at the creation of 350+ casual games in four years, they will share the highs and lows in game design. The tips offered might have a pink or blue payoff, but those examples will give colorful new insights on how to successfully design games for teens and tweens.