These days, social media is looking an awful lot like games -- and we don't mean in the gamification sense! Rather, lessons drawn from online games have driven much of the development of the social media platforms we use today, from Twitter acting like real-time chat, to "avatars" that are public profiles on social networks. The cross-pollination between Internet communication systems and games has always been there, but now we're at the point where we are putting games inside of, well, what looks a lot like games! What does ths mean for our customer experience? In this talk we'll look at the parts of customer experience that are under your control as a developer -- and the parts that are not. We'll talk about best practices that don't work in the new environment. We'll examine the trends that are pointing the way forward, and talk about the problems and pitfalls that games anticipated that Web 2.0 might need to fix in version 3. And finally, we'll see if we can peer into the crystal ball a little bit, and see if we can predict the future of connected gaming experiences.